P1 Motor Club Groundbreaking Makes Waves (and Weather!)
Despite facing downpour conditions, P1 Motor Club officially launched construction with a successful groundbreaking ceremony on March 10th. Elected officials, community leaders, P1 members, and supporters turned out to celebrate this milestone for The World’s Pinnacle Motorsports Community™. The event featured key figures like St. Lucie County Commissioner Kathy Townsend, P1 founding partners, and racing legends Brian Redman and Danny Sullivan. P1 Motor Club is set to become a premier...
P1 Motor Club Breaks Ground in Epic Storm
P1 Motor Club, The World’s Pinnacle Motorsports Community™, officially launched construction on Sunday, March 10 with a groundbreaking ceremony at its 650-acre Okeechobee Road site. Braving torrential downpours, 40-mph winds, and tornado warnings, 80+ elected officials, community leaders, P1 members, and supporters gathered under shelter provided by Extreme Velocity Motorsports, a future P1 R&D Park tenant. St. Lucie County Commissioner Kathy Townsend, a strong advocate for the project, addressed the...
AURORA STRAUS, FIRST WOMAN TO WIN IN RADICAL CUP NORTH AMERICA, RETURNS TO SERIES
Harvard grad to drive P1 Motor Club Radical SR3 #44, sponsored by Primal & Mille FORT PIERCE, Fla. - Feb. 24, 2025 - Professional racecar driver and P1 Motor Club Founding Partner Aurora Straus is set to make her return to the Radical Cup North America series at Sebring International Raceway during Round 1 of the Radical Cup North America, Feb. 27 - March 2. Straus, who will drive the...
How F1 became the ultimate luxury playground
Tonight’s F1 Live 75 at London’s O2 Arena is more than just a car launch — it’s a cultural statement for the luxury automotive industry. The event, Formula 1’s first-ever all-team unveiling, is a testament to how the sport has evolved into a mainstream entertainment juggernaut. With all 20 drivers present, including Lewis Hamilton making his much-anticipated Ferrari debut, and a sold-out 15,000-seat venue, the excitement surrounding F1 is at...
Primal Racing to build world’s largest Radical dealership, Radical Palm Beach, at P1 Motor Club
P1 Motor Club, The World’s Pinnacle Motorsports Community™ located 45 minutes north of Palm Beach, and Primal Racing, the premier Radical Motorsport racecar dealer and racing school, are thrilled to announce a groundbreaking partnership to open the world’s largest Radical dealership and deliver unparalleled Radical-driven motorsport experiences to members and guests. Radical is the largest racecar manufacturer in the UK and the second largest globally, represented by 33-strong dealer network...
P1’s Director of Fun Takes the Wheel on “Never Stop Driving” Podcast!
Chris Duplessis, a lifelong rally enthusiast and P1 Motor Club's director of fun, recently joined Larry Webster on the "Never Stop Driving" podcast to discuss his exciting career and the vision behind P1's innovative off-road program. From his early days tearing up dirt roads in Maine to competing in the X Games and WRC events across the globe, Duplessis has always had a passion for pushing limits and having fun...
P1 MOTOR CLUB OPENING IN 2025 ON FLORIDA’S TREASURE COAST
P1 Motor Club (P1), an experiential motorsports lifestyle community with two world-class racetracks, country club amenities, and varied real estate offerings, will be opening on Florida’s Treasure Coast in 2025. Surrounded by scenic ranches and citrus groves, P1’s 650-acre site is located 50 minutes north of Palm Beach and 20 minutes west of the Atlantic Ocean. It is a short drive to some of Florida’s best golf and entertainment destinations:...
Life Lessons at Light Speed: Why your kid should race cars
By Aurora Straus ... In my experience as a young driver and as the leader of our youth programming, kids have a funny way of rising to the challenge. When I was just 13 years old, my dad signed me up for racing school to become a safer driver before hitting public roads. The first time I passed 100 mph was my eureka moment, the moment I knew this was...
WHERE CAMARADERIE MEETS QUALITY: Derek Granison
By Aurora Straus ... Within the first five minutes of speaking with Derek Granison, co-owner of Extreme Velocity Motorsports, it was clear that his business ethos is much like P1 Motor Club’s – an emphasis on camaraderie, without compromising quality. Extreme Velocity is high-quality; just ask for a tour of its 30,000 SF home base in Riviera Beach, Florida. Its shop space is carefully designed to provide a truly turnkey...